Tweens are constantly changing. At CALZICO, we know how important it is to instill confidence in pre-teen girls during what is one of the most important stages of their development. Ensuring they have clothing options to suit their age, activities, and development needs is often tough to find.
Here are 3 other independent brands that are also thoughtful in design and purpose, and are helping girls express who they are, just as they are.
Go ahead, get that holiday shopping done early!
Yellowberry’s offering of bras, underwear and athletic-inspired apparel for tweens is meeting a demand for undergarments for tweens that aren’t too grown-up. Founder Megan Grassell was inspired to create a line of cute, colorful and comfortable underwear for tweens when she took her younger sister shopping for her first bra and couldn’t find anything appropriate.
With first-hand experience of an uncomfortable first-bra shopping trip, Megan was determined to develop a brand that gives an extra boost of confidence to girls, and encourages them to dream big and know they can achieve anything. My tween says they are “super comfy”. www.yellowberrycompany.com
Active girls who dare to step off the sidelines and get their game on identify with SparkFire Active. The brand instills strength and confidence with active wear that is designed to fit comfortably, and enable girls to move freely and feel strong when they play hard.
Each purchase funds girls’ education globally: for every garment purchased, SparkFire makes a donation of 5% to strategic partners aligned with supporting the education of girls. www.sparkfireactive.com
LA-based label, Sienna Moon, has designed an eclectic range of wares for adults, kids and babies who want to express themselves with bold designs that achieve comfort and the all-important cool-factor all at the same time.
SiennaMoon’s inspiration comes from the California rays, wide open coastal roads and laid-back loving vibes. The designer has woven messages of peace, kindness and music through each garment, and proceeds from each sale support woman and babies around the world. www.siennamoonla.com
CALZICO is the globally inspired and thoughtfully designed tween brand that promotes confidence through fashion. Through flips, zips, and layers in colorful prints, CALZICO meets the needs of tweens with comfortable, convertible and reversible styles in sizes 6-14. Grab the fun and functional convertible zipskirt with a removable layer or the four in one reversible jacket with four ways to wear it at www.calzico.com.