Tweens are constantly changing. At CALZICO, we know how important it is to instill confidence in pre-teen girls during what can be a challenging stage. Finding quality clothing options to suit their age and activities can be tough to find.
Here are five independent brands that are thoughtful in design and purpose, and are helping girls express who they are, just as they are.
Go ahead--get that special gift or holiday shopping done early!
Yellowberry’s offering of bras, underwear and athletic-inspired apparel for tweens is meeting a demand for undergarments for tweens that aren’t too grown-up. Founder Megan Grassell was inspired to create a line of cute, colorful and comfortable underwear for tweens when she took her younger sister shopping for her first bra and couldn’t find anything appropriate.
Yellowberry gives an extra boost of confidence to girls and encourages them to dream big and know they can achieve anything. My tween said the products are “super comfy”. www.yellowberrycompany.com
Active girls who dare to step off the sidelines and get their game on identify with SparkFire Active. The brand instills strength and confidence with active wear that is designed to fit comfortably, and enable girls to move freely and feel strong when they play hard.
Each purchase funds girls’ education globally: for every garment purchased, SparkFire makes a donation of 5% to strategic partners aligned with supporting the education of girls. Help your girl "Be the Spark". www.sparkfireactive.com
LA-based label, Sienna Moon, has designed an eclectic range of wares for adults, kids and babies who want to express themselves with bold designs that achieve comfort and the all-important cool-factor all at the same time.
SiennaMoon’s inspiration comes from the California rays, wide open coastal roads and laid-back loving vibes. The designer has woven messages of peace, kindness and music through each garment, and proceeds from each sale support woman and babies around the world. www.siennamoonla.com
Girls Will Be is based on a simple philosophy that not all girls want to wear pink, sparkles and frills – and not every girl aspires to be a princess. The brand is determined to break down the ‘girly’ stereotype by giving girls the option of selecting clothing that is fun, functional and encourages them to be individuals from youth to early teen. Girls Will Be has created a selection of shorts and t-shirts for active girls in a range of bold colors that feature empowering graphics tweens and parents love. www.girlswillbehq.com
CALZICO is a brand of versatile clothing for girls 8-14 years that is filling the gap between youth and tween. The focus on serious comfort and clever styles that convert, reverse or layer give tweens considerably more styling possibilities. For example, the 4-In-1 Reversible Jacket can be worn four different ways. With pieces that are as versatile as they are colorful, CALZICO is creating fashion that tweens and parents can easily agree on. www.calzico.com.