0 comments / Posted by Calzico Team

The countdown to launch is ON!  

Whether you have been following our journey from the beginning or are just joining us, we are excited to share what we've been working on. 


A reflection from founder, Shannon Tennyson:

The ideas that are coming to life at CALZICO started with informal conversations with my then 10 year old daughter, Callie, a strong, independent girl who loves to express her style. We kept coming back to the same question: why couldn’t we find reversible and convertible items for tween-age kids? Why were options too young or too old for her. We scoured and we sketched. Then together, we dove head first into the fashion industry to make a change for the better for tweens.

Though I am no stranger to business – balancing a flexible corporate job throughout the creation of CALZICO — I knew little about the fashion industry. Sloper? CMT? Weft? TOP run? PFD and RTD fabric? WHAT?!!!  I didn’t know what questions to ask a factory or supplier and I didn’t sew. It was all new and scary, but I was on-fire and committed to figuring it out.

As it’s evolved, we’ve stayed true to the concept of versatility, comfort, and function as our key focus. Tweens don’t need more of the same — parents and tweens tell us they need better fit, quality, choice, and inspiration over what the fast fashion industry is offering.

Our journey has been a meandering one through fears, joys, sacrifices, successes, and many missteps from which we learned — and fast. With help from my  part time team, parent and tween feedback, and great industry resources like Startup Fashion blogFashion Brain Academy, and Factory45,  I am armed with an incredible amount of new knowledge and strategies with which to forge on.

We are thrilled to tell you CALZICO is ready for your tween at calzico.com.

Shannon Tennyson

Leave a comment

All blog comments are checked prior to publishing